Organic Choice Tea

Choice Tea has a strong and honest background they stand by. Therefore, for the logo I utilized the duality of transparency, openness, and durability of an abstract leaf. The left side of the leaf and the inner stem is to represent the strength of the company and its quality of organic teas, as for the right side, it is to represent its honest growing and sustainable energy beliefs which they are open and transparent about. As for typography, a clean and minimal bold text paired with a modern half bent slab serif for a touch of movement.