GAF Rewards Revamp
Client expressing a desire for a more profound emotional impact in broadcasting GAF Rewards and how it positively impacts the lives of GAF Contractors. Ultimately, the client selected the concept of "A day in the life of a GAF contractor," kickstarting the photo and video shoot process. This innovative design and concept, of incorporating the use of the same model and intertwined photo parallels was a first at GAF. The campaign revolves around a contractor named Gary, embodying the motto "Today's dedication, Tomorrow's reward." Gary exemplifies this ethos by funding his family vacation through his GAF Rewards. The visual parallels elegantly showcase Gary engaging in work activities that mirror the rewards he gained using his accrued points.