The Balm Cosmetics

When it comes to selecting a cosmetics company that prioritizes cruelty-free practices, I made the conscious decision to go for a typographic solution that exudes simplicity, cleanliness, and elegance. By detaching ligatures, the textual design transforms into an image that transcends language barriers and appeals universally. This clean and open aesthetic effectively represents the pure and untainted nature of the ingredients used. Moving on to the website, the strategic use of black and white tones adds a touch of professionalism, while the inclusion of a vibrant pop of color intelligently guides the viewer's attention.